A STUDY ON KEY ISSUES IN GREEN MARKETING VIZ A VIZ GREEN PRODUCTS

Abstract

Because the customers are getting a lot of and a lot of aware of safeguarding their surroundings, they're exerting a lot of and a lot of pressure to the businesses to supply the merchandise that cause lesser pollution to the surroundings. Because of the multiplied pressure from the society, NGOs and alternative establishments, government is additionally enacting a lot of and a lot of tight laws binding the businesses to visualize the environmental pollution. Within the lightweight of the multiplied pressures from varied quarters, the marketers additionally giving the merchandise and services that cause least injury to the surroundings. Therefore, inexperienced selling is changing into a lot of necessary to businesses thanks to the consumer’s real considerations regarding our restricted resources on the planet. By implementing inexperienced selling measures to avoid wasting the earth’s resources in production, packaging, and operations, businesses area unit showing shoppers they too share a similar considerations, boosting their credibleness.